The two brands even created a special delivery menu for viewers who wanted to recreate the meals at home. The party, which included celebrity guests like Britney Spears, Liam Payne, and Paris Hilton, streamed on YouTube. Chili’s Grill & Bar partnered with DoorDash for a live streamed virtual dinner party hosted by performer Chantel Jeffries. Here are four types of live events taking over marketing that brands should note:ĭinner parties in person might be out of the question, so brands and publications are bringing a close approximation to live platforms, and hosting a virtual dinner is getting increasingly popular. Now, it’s clear that live content has become a bigger marketing trend-one that is very likely stick around even as lockdowns ease. According to Thewrap, the app has seen a 70% increase in the usage of its Live feature in the last month. The live social features that were already gaining popularity before lockdown surged during-especially Instagram. Now, during the pandemic, our exclusive COVID research found that 30% of 13-39-year-olds are regularly live streaming content during their free time. Pre-pandemic, YPulse’s And We’re Live report found that live social content was beginning to infiltrate entertainment and marketing. With in-person live events shut down indefinitely, Gen Z and Millennials have turned to the next best thing: live streamed events. We really hope we can keep this going forever and even grow this into something more, and we dream that one day we can support ourselves entirely from music and spend more quality time with our family.These virtual live events are the biggest things in marketing, and they’re not going anywhere… So far we have learned over 500 new songs and performed over 80 hours of livestreams! We feel like we have grown as musicians because of your suggestions and requests. We've learned so many great songs and discovered so much wonderful music we'd never have found without you. Having some regular income from live streaming means we can spend more time learning new songs and being creative for you. I'm also selling my CDs and downloads at Bandcamp where you can listen for free.ĭo join us on Monday and say hi in the chat and comments, and if you feel like leaving a tip or donation we will be very very grateful! All our past streams are there and free to watch on YouTube too. So we are continuing our livestream shows every Monday night at 9pm UK time on YouTube, Twitch and Facebook. You all have become a family to us! Strangers from distant lands coming together every week to enjoy music and share a little of our lives together. Now things are opening up again and a few gigs are back on, we don't want to stop our weekly stream. You all stepped in and were so generous we felt we could ride out the storm, it was such a relief! All our gigs and work were gone and we were sheltering to protect our son Orson who was born with Down Syndrome. It was frightening when the lockdowns began. Not only that but you are still donating and supporting us regularly and for that we are truly grateful! We'd never have believed it possible that we'd still be livestreaming and that you all would still be watching every week. It's hard to believe how far we've come since the lockdowns began.
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